Simone Rebaudengo
Interaction Designer
In a future world of overpopulated, smog-filled cities and self-aware appliances, what will the everyday objects that frustrate and delight us—our gadgets—look like? Simone Rebaudengo, an Italian interaction designer based in Shanghai, isn’t just dreaming them up. He’s actually building the prototypes. He has been constantly speculating about those futures at Automato and, for the past four years, at frog, where he worked with Fortune 500 clients and small startups in bridging the gap between design research, product innovation and big delivery projects across Europe, Asia and Australia. His products and scenarios are believable enough to be real, but come from hypothetical and questionable futures. His research focuses on exploring the implications of living with networked and somewhat smart products that change, grow, and are intelligent enough to take their own decisions and show a point of view. He’s been teaching and presenting at CIID, SUPSI, China Academy of Fine Arts, Tedx, IxDA, SolidCon, Thingscon and Dconstruct. His works have been published internationally in Wired, Fastcompany, The Atlantic and Designboom. He has won numerous industry awards including two 2014 IXDA Interaction Awards for “Addicted Products”, and a 2015-2016 Internet of Things Award for Best Design Fiction for his “Ethical Things” project.
